Delving into the minds of 100 young individuals in the Netherlands, Russia, and Uganda, aged 17 to 26, reveals fascinating differences—from universal fears of unfulfillment to unique concerns about war, money, and mental health.

How to rebuild trust and maintain audience engagement with people living under the bombardment of state propaganda, which often portrays independent or foreign media as “fake news”, “foreign agents”, or “enemies”?

King Charles and Ozzy Osborne are of the same age, raised in the same country, both wealthy and famous, and both live in castles. Will you be able to engage them with the same story told in the same way? Highly unlikely.